CE Computer,Ceyoniq und die New York Times
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Eröffnet am: | 23.04.01 14:03 | von: Kicky | Anzahl Beiträge: | 5 |
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By LAURIE J. FLYNN
rying to come up with just the right name for your company? Why hire an expensive name consultant when employees are ready with free advice? Take a lesson from CE Computer Equipment, a German concern that was looking for a new name after it acquired Treev Inc. of Herndon, Va., in January.
The merged outfit invited its 850 employees to suggest new names for the company, which supplies software used by businesses for managing and displaying data. Of the many suggestions it received, the company settled on Ceyoniq.
The name (pronounced say-ON-ik) was formed by combining CE (the larger entity's original name), Ceyon (sort of rhymes with the future- sounding "beyond") and IQ (to evoke the intelligence of the product line and, presumably, the work force).
The new name goes into effect on May 1, and if all goes to plan, Ceyoniq will soon be rolling off tongues on both sides of the Atlantic.
The company has a history of employees who name names. It was workers who came up with Treev, a reference to "trieving" — the term for retrieving data in banking and some other industries.
Treev, like CE Computer Equipment, focused on "content life cycle management technology," which refers to a range of data management capabilities that include capturing corporate data and retrieving and displaying it.
But that product label may no longer suffice. Ceyoniq is set to introduce a new offering that it refers to in a news release as the "process manager graphical software solution for flexible automation of e-business work flow."
Or maybe the Ceyoniq employees will come up with something snappier.
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und falls ihr meint, ich versuche hier (unbegründet) zu pushen:
ch habe diesen wert zwar auch im depot, aber er wird auch ohne euch weiter steigen ;-)
gruß
kannibale
warum ?
... weil der aktie das
verruchte sex-appeal
einer "letsruin-together.com"
bislang fehlt
... immerzu die markterwartungen
erfüllt bzw. übertroffen ...
... wie laaangweilig ...
Ich bin allerdings ausgestiegen - weil mir der Gesamtmarkt nicht gefällt. Hätte ich das nur auch mit meinen International Media getan.
Ähnliches wie für Ceyoniq gilt auch für Condat und in Ansätzen für Jumptec, die allerdings wieder in ihre Trading Zone zurückgefallen sind - wie gesagt, der Gesamtmarkt spricht kurzfristig wohl für so gut wie keine Aktie.