NEOMEDIA / GAVITEC - Mobile Marketing
Wednesday, November 12, 2008
Custom Fit Realty Launches NeoSign
Custom Fit Realty, a Wisconsin based real estate company, recently announced the launch of their NeoSign Technology using 2D barcodes and mobile code reading technology from NeoMedia.
Continuing to push the frontiers of real estate innovation, Custom Fit Realty has added a new marketing feature called NeoSigns to their fee-based home selling service. NeoSigns allow direct access to a property’s web site using 2D barcodes, code reading technology, and the internet right from a consumer's mobile device.
In order to use the application, house hunters can direct their mobile phone’s web browser to get.neoreader.com in order to download the free NeoReader application to their iPhone, BlackBerry, Nokia or other camera enabled cell phone. Once downloaded, the NeoReader can be used to take a picture of a 2D barcode which will directly connect the consumer to that property listings' mobile website.
"This is called mobile tagging and is a terrific new application. I think you’ll find these codes all over in the very near future, but Custom Fit Realty is the first to outfit our real estate yard signs with new NeoSign technology," said a representative at Custom Fit.
"All of our listings have a NeoSign code and in the next few weeks we’ll be installing new NeoSigns on our properties as well as on our printed material. We’re moving away from dead-tree based marketing and the NeoSign continues to move us in that direction."
Angehängte Grafik:
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BALANCE SHEETS (in thousands, except share and per share data)
Cash: $ 515
Total assets: $ 11.400
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Results of Continuing Operations
Comparison of the Three and Nine Months Ended September 30, 2008 and September 30, 2007; respectively
The loss from continuing operations decreased $11.5 million, or 54% to $9.9 million for the three months ended September 30, 2008 from a net loss of $21.4 million for the three months ended September 30, 2007. The loss from continuing operations decreased $16.7 million, or 52% to $15.2 million for the nine months ended September 30, 2008 from a net loss of $31.9 million for the nine months ended September 30, 2007. This decrease is primarily due to reduced losses from changes in the fair value of our derivative financial instruments.
Revenues
Total revenues increased $43,000, or 15%, to $330,000 for the three months ended September 30, 2008 from $287,000 for the three months ended September 30, 2007. Total revenues decreased $509,000, or 39%, to $801,000 for the nine months ended September 30, 2008 from $1,310,000 for the nine months ended September 30, 2007. The decrease for the nine month periods was primarily due to our focus on development and rollout of products and services to support the emerging barcode ecosystem that is being defined by bodies such as the OMA, GSMA and CTIA. We believe this focus will deliver the most value in the future.
Nov 14, 2008 17:00 ET
NeoMedia Technologies, Inc. Reports Operating Results for the Three Months and Nine Months Ended September 30, 2008
ATLANTA, GA--(Marketwire - November 14, 2008) - NeoMedia Technologies, Inc. ("we," "us" or "our") (OTCBB: NEOM) today announced results from operations for the three months (the "third quarter") and nine months ended September 30, 2008 as compared to the three months and nine months ended September 30, 2007.
Revenues
Total revenues increased slightly to $330,000 for the three months ended September 30, 2008 from $287,000 for the three months ended September 30, 2007. Total revenues decreased to $801,000 for the nine months ended September 30, 2008 from $1,310,000 for the nine months ended September 30, 2007. The decrease for the nine month periods was primarily due to our focus on development and rollout of products and services to support the emerging barcode ecosystem that is being defined by bodies such as the OMA, GSMA and CTIA. We believe this focus will deliver the most value in the future.
Selling, General & Administrative, and Research & Development Expenses
Total S, G&A and R&D expenses increased slightly to $2,333,000 for the three months ended September 30, 2008 from $2,149,000 for the three months ended September 30, 2007. Total S, G&A and R&D decreased to $7,406,000 for the nine months ended September 30, 2008 from $8,240,000 for the nine months ended September 30, 2007. The decrease for the nine month periods were primarily due to significant reductions in professional fees, partially offset by severance costs for our former officers.
Financing and Other Costs
Net interest and losses in the fair value of our derivative financial instruments decreased to $7,484,000 for the three months ended September 30, 2008 from $19,200,000 for the three months ended September 30, 2007. Net interest and losses in the fair value of our derivative financial instruments decreased to $7,591,000 for the nine months ended September 30, 2008 from $23,988,000 for the nine months ended September 30, 2007. The decreases for the three and nine month periods were primarily due to fluctuations in the value of the derivatives and embedded conversion features in our debentures and convertible preferred stock, related to changes in our stock price during the reporting periods.
Loss from Continuing Operations
Net loss from Continuing Operations decreased to $9,864,000 for the three months ended September 30, 2008 from $21,386,000 for the three months ended September 30, 2007. Net loss from Continuing Operations decreased to $15,179,000 for the nine months ended September 30, 2008 from $31,929,000 for the nine months ended September 30, 2007. The decreases for the three and nine month periods were primarily due to decreased costs in our Financing and Other Costs.
Net Loss
Net loss decreased to $9,833,000 for the three months ended September 30, 2008 from $26,133,000 for the three months ended September 30, 2007. Net loss decreased to $15,439,000 for the nine months ended September 30, 2008 from $40,229,000 for the nine months ended September 30, 2007. The decreases for the three and nine month periods were primarily due to decreased costs in our Financing and Other Costs and decreases in losses recognized from our discontinued operations.
Financing
As of September 30, 2008 we had cash of $515,000 and our liabilities exceeded our assets by $85,984,000. Our ability to continue as a going concern is dependent on many factors but is principally dependent on continued funding through the Securities Purchase Agreement executed on July 29, 2008, between ourselves and YA Global Investments, L.P. On October 28, 2008 we closed the second funding under that agreement and received additional net proceeds of $2,100,000. We continue to carefully manage our cash position and expenditures and believe that we have sufficient cash to continue our operations until the third and final funding under that agreement in January 2009.
Condensed Operating Data
Three Months ended Nine Months ended
September 30, 2008 September 30, 2008
-------------------------- --------------------------
2008 2007 2008 2007
------------- ----------- ------------- -----------
(amounts in thousands, except share and per share
data)
Revenues 330 287 801 1,310
Cost of sales 377 324 983 1,011
------------- ----------- ------------- -----------
Gross Profit (Loss) (47) (37) (182) 299
Selling, general &
administrative,
and research &
development 2,333 2,149 7,406 8,240
------------- ----------- ------------- -----------
Operating Loss (2,380) (2,186) (7,588) (7,941)
Financing and Other
Costs (7,484) (19,200) (7,591) (23,988)
------------- ----------- ------------- -----------
Loss from
continuing
operations (9,864) (21,386) (15,179) (31,929)
Gain (Loss) from
discontinued
operations 31 (4,747) (260) (8,300)
------------- ----------- ------------- -----------
Net loss (9,833) (26,133) (15,439) (40,229)
Accretion of
dividends on
convertible
preferred stock (398) (428) (1,196) (1,289)
------------- ----------- ------------- -----------
Net loss
attributable to
common shareholders (10,231) (26,561) (16,635) (41,518)
============= =========== ============= ===========
Gain (loss) per
share, basic and
diluted:
Continuing
operations (0.01) (0.02) (0.01) (0.04)
Discontinued
operations 0.00 (0.01) (0.00) (0.01)
------------- ----------- ------------- -----------
Net loss per share,
basic and diluted (0.01) (0.03) (0.01) (0.05)
============= =========== ============= ===========
Weighted average
shares, basic and
diluted 1,236,058,293 927,306,694 1,137,671,871 835,772,746
We will host a conference call to discuss our third quarter operating results on November 19, 2008. The call will begin at 10:00 AM Eastern Time. The live dial-in number is USA / Canada (888) 674-0222 or International (201) 604-0498 and the Program Title: Q4 Shareholder Conference Call. The call will be available for replay at http://www.neom.com.
About NeoMedia Technologies:
NeoMedia Technologies, Inc. is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com, www.neoreader.com and www.mobiledigit.de.
Cautionary Statements for Purposes of the "Safe Harbor" Provisions of the Private Securities Litigation Reform Act:
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. Information about potential factors that could affect our business and financial results and cause actual results to differ materially from those in the forward-looking statements are included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our Annual Report on Form 10-K for the year ended December 31, 2007 which is on file with the SEC and available at the SEC's website at http://www.sec.gov/.
Sunday, November 16, 2008
NeoMedia At DMVÖ MMA Mobile Innovation
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, was in attendance at the November 11th DMVÖ MMA Mobile Innovation event in Vienna Austria.
The event, held in cooperation with DMVÖ Mobile Innovation Working Group and the Mobile Marketing Association of Austria was sponsored by m4c, DIMOCO and Nokia, and featured representatives from Ericsson, Bertelsmann-Arvato, T-Mobile, and Orange.
Thomas Hinterleithner, head of linking solutions and global sales at NeoMedia conducted an informative lecture and question and answer session on mobile code reading using various examples from Asia, Europe, and the United States. He demonstrated the many exciting communication channels and business models that are achievable through code reading.
"Innovative tools such as mobile code reading allow direct and easy communication with the consumer. The consumer has a quick, precise and even controlled access to the desired information and advertising is measurable, stated Thomas Hinterleithner, "The software is, for example, here in Europe but not yet preinstalled on the phone. But that will soon change. A global standard comes in early 2009."
Margit Anglmaier of DIMOCO and director of the Working Group DMVÖ Mobile Innovations prepared a white paper on the topic, "Use of mobile codes in marketing" that gives insights and views on mobile code reading and answers relevant questions for the Austrian advertising industry on the subject.
Angehängte Grafik:
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Moderation
Zeitpunkt: 17.11.08 19:30
Aktion: Löschung des Beitrages
Kommentar: Löschung auf Wunsch des Verfassers
Zeitpunkt: 17.11.08 19:30
Aktion: Löschung des Beitrages
Kommentar: Löschung auf Wunsch des Verfassers
http://streetstylz.blogspot.com/2008/11/...mma-mobile-innovation.html
"Innovative tools such as mobile code reading allow direct and easy communication with the consumer.The consumer has a quick, precise and even controlled access to the desired information and advertising is measurable, stated Thomas Hinterleithner.
"The software is, for example, here in Europe but not yet preinstalled on the phone. But that will soon change. A global standard comes in early 2009."
Wednesday, November 19, 2008
NeoMedia Adds To Strategic Advisory Board
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced this morning during the company's shareholder conference call the induction of new Board of Advisors member Ian Maxwell, who brings with him extensive industry experience and is dedicated to the growth and expansion of NeoMedia Technologies.
Ian Maxwell, a well respected industry veteran, has been a director at Vodafone for the past 21 years. In 2003, Ian was instrumental in Vodafone's strategic partnership with Microsoft in which both companies came together to implement plans to help create mobile web services standards that would enable new business opportunities for application developers and mobile network operators across fixed (wired) and wireless networks. As a global leader in the mobile telecommunications market, Vodafone has over 300 million customers in 25 markets across 5 continents.
The development of NeoMedia Technologies' Strategic Advisory Board has combined many talented and highly qualified executives with much to offer in the technology and telecommunication fields. All the members bring extensive knowledge of the wireless and telecom industries, and NeoMedia is happy to have their commitment.
Ian Maxwell joins Marc Lefar from AT&T, Rich Cremona from Open Wave, Joe Gilbride from Saatchi & Saatchi, and Clarence Wesley from Xerox Mobile Solutions.
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Tuesday, December 02, 2008
Nokia & NeoMedia Team For 2D Codes
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, and Nokia, the world leader in mobility, teamed together with IQ-Mobile to launch an interactive 2D barcode campaign in the popular German Men's magazine, Wiener.
Readers of the magazine are invited to text the word "code" to a short code, which will return a link allowing them to download and install the NeoReader onto their mobile device.
Once downloaded and installed, readers can launch the NeoReader application to scan the 2D Data Matrix code, which will connect them to a Nokia mobile website.
From there, readers can register to be entered into a special drawing to become a mobile phone tester for one of three Nokia Navigation devices: The 6210, 6220, or E71.
NeoMedia offers the tools and infrastructure for wireless carriers, mobile phone manufactures, brands and media companies to make optical messaging and its associated commerce easy, universal, and reliable - worldwide.
Angehängte Grafik:
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Tuesday, December 09, 2008
Neustar, NeoMedia & Mobile Discovery Video
Diane Strahan of Neustar, Robert Danish of NeoMedia & David Miller of Mobile Discovery discuss the 2D barcode ecosystem and what role each of their companies play in making this technology standard practice.
In September, NeoMedia and Mobile Discovery announced that they had formed a strategic alliance to fast-track 2D code proliferation.
http://www.bnettv.com/player.php?id=1986
An interview with NeoMedia's CEO Iain McCready and Mobile Discovery's President and CEO David Miller was conducted by Bena Roberts and can be found on GoMo News.
07.01.2009 09:06
Laura Marriott Joins NeoMedia Board of Directors
Former Mobile Marketing Association President Brings Invaluable Expertise as Company Positions for Growth
NeoMedia Technologies, (News) Inc. (OTCBB:NEOM), the global leader in camera-initiated transactions for mobile devices, today announced that Laura Marriott, (News) former president of the Mobile Marketing Association (MMA) (www.mmaglobal.com), has joined its Board of Directors. Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its leadership position as a provider of 2D barcode scanning solutions, enabling new revenue opportunities for brand agencies, mobile operators and handset manufacturers.
As a board member, Marriott will bring an unrivaled knowledge of mobile marketing to help NeoMedia clear obstacles to market development and establish best practices for sustainable growth.
”I am a strong believer that the 2D mobile barcode industry is at a tipping point and I am excited to be joining NeoMedia at such an important time,” said Laura Marriott. ”Advertisers have a ground breaking opportunity ahead of them as 2D mobile barcoding becomes ubiquitous, enabling powerful, easy to use new forms of customer interaction never experienced through traditional media.”
”We are honored to have such a prestigious mobile marketing authority as Laura join our Board,” said Iain McCready, CEO of NeoMedia Technologies. ”With her proven track record of leadership, dedication and the ability to create and execute on programs with measurable results, Laura’s contribution will help to position NeoMedia at the forefront of this exciting industry as it gears up for rapid growth.”
Laura Marriott served as president of the MMA, where she led the global association in its charter to drive the adoption of the mobile channel for marketing purposes. During her tenure, the MMA membership experienced astounding growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Earlier this year, Marriott was named one of the industry’s Top 10 Women in Wireless by FierceMarkets. Marriott has more than seventeen years of experience in the high-tech industry in the areas of business development, product management and marketing.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB:NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide ”one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable - worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1-D and 2-D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Contacts:
Interprose PR
Vivian Kelly
1-703-860-0577
viviankelly (at) interprosepr.com
08.01.2009 19:14
NeoMedia’s Mobile Barcode Is the Fastest Way to Board the Plane in Spain
Spanair Mobile Check-in System Celebrates First Anniversary of Technology Innovation
Mobile check-in has landed in airports across Spain following the introduction of a paperless ticketing service by Spanish carrier Spanair Airlines. Paper boarding passes can now be replaced by an electronic 2D barcode received via MMS and stored by the passenger’s mobile phone. The system is enabled by NeoMedia Technologies, (News) which has to date installed its EXIO scanners in eleven Spanish airports. The scanners read the 2D codes on the phones at the airport terminal check-in desks and security points.
With the widespread installation of the streamlined and convenient service across Spanish airports, Spanair has forecast that 800,000 2D barcode mobile tickets will be issued in 2009 - some ten per cent of its total ticketing transactions.
Spanair was the first airline in Spain to offer its passengers mobile check-in, following the publication by IATA of a mobile boarding standard based on two-dimensional codes. The technology was piloted in the airports of Bilbao, Madrid and Barcelona, initiating a service that could save the airline industry up to $500 million each year.
Earlier this year industry analysts Juniper Research estimated that transport-based mobile ticketing will grow from 37.4 million transactions in 2007 to just over 1.8 billion by 2011, with some 2.6 billion mobile tickets in total being issued by 2011 to 208 million mobile phone users. ”Our mobile check-in system is proving to be the fastest way to get on the plane in Spain. It’s innovative, efficient and offers great benefits in terms of both time and convenience - advantages that are particularly appreciated by our business customers,” said Sergio Allard, Chief Commercial Officer, Spanair.
”This is a fantastic success story that underlines the simplicity and elegance of the mobile 2D barcode,” said Iain McCready, CEO of NeoMedia. ”Implementing mobile ticketing expands Spanair’s customer service offering in an innovative way and increases customer convenience significantly - it’s a win/win scenario. NeoMedia’s scanners can be integrated into many different systems and used for a wide variety of mobile CRM solutions (ticketing, couponing, loyalty) and payment systems. With the mobile device increasingly used as a tool for business, it makes absolute sense to utilise it in as many ways as possible to streamline services for both business and consumer users.”
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB:NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide ”one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable - worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1-D and 2-D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
Spanair
Spanair was founded in 1986 and since April 2003 it has been part of the Star Alliance, a global network of the world's largest and most prestigious airlines.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Contacts:
NeoMedia
Vivian Kelly
T: +1 703-860-0577
E: viviankelly (at) interprosepr.com
Spanair
Corporate Communications Department
Ana Martín-Pintado
+34 971 74 51 70
+34 618 256 984
M-Days Mobile Ad and Content Days
22-23 January 2009, BMW World Munich, Germany
www.m-days.com
Mobile World Congress 2009
16-19 February 2009 in Barcelona, Spain
http://www.mobileworldcongress.com
Posted by Bena Roberts on Feb 15, 2009 18:08
http://www.gomonews.com/...obile-barcode-vision-for-mobile-operators/
18.02.2009 15:09
NeoMedia’s Barcode Lookup Patent Approved
Mobile Advertising Industry Looks Forward to Next Growth Phase
NeoMedia Technologies, (News) Inc. (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today that the United States Patent and Trademark Office (PTO) has ruled in favor of NeoMedia in the reexamination of its U.S. Patent No. 6,199,048, System And Method For Automatic Access Of A Remote Computer Over A Network. All ninety-five claims of this Barcode Lookup Patent have been confirmed as being patentable by the PTO.
The PTO’s re-validation of this patent provides tremendous opportunities for companies in the mobile advertising space, allowing them to unify and quickly move forward to implement new applications and services.
”This is excellent news for NeoMedia as it allows us to move forward with our vision to create strong partnerships and synergies to align all companies for the next growth phase,” said Iain McCready, chief executive officer of NeoMedia Technologies, Inc. ”We are committed to building a fully involved and collaborative ecosystem of agencies, mobile operators, and vendors who recognize the potential of mobile barcode advertising.”
"We are pleased that this patent has withstood the intense scrutiny of the PTO's re-examination process, in which numerous additional prior art references were considered in detail by the PTO Examiners before confirming all ninety-five claims as being patentable", said Tony Barkume of Barkume&Associates, P.C., patent counsel for NeoMedia. "The approval indicated by the PTO in its Notice of Intent to Issue a Re-examination Certificate has confirmed the strength and validity of the '048 patent in the face of such a heightened challenge."
In keeping with its vision and commitment to developing an interoperable global ecosystem, NeoMedia is licensing its technology to foster innovation in the creation of exciting new mobile barcode applications and services for the advertising industry.
NeoMedia embraces the development of open standards for 1D and 2D barcode technologies, and provides a global infrastructure to resolve these barcodes across multiple carriers. The company’s ecosystem ensures that all parties involved in the transaction are accurately compensated by pre-defined business rules. Through NeoMedia’s complete solution, media&advertising companies, consumers, businesses, mobile operators and OEMs can harness wireless networks to perform commerce more easily and securely, and ensure monetization can occur reliably and accurately.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide ”one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable - worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1D, and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Contacts:
Interprose PR
Melissa Power, + 1-401-454-1314
melissa.power (at) interprosepr.com
Posted by Bena Roberts on Feb 18, 2009 11:20
http://www.gomonews.com/neomedia-mobile-barcodes-101-slide-shar/
http://www.tradingmarkets.com/.site/news/Stock%20News/2183401/
http://www.earthtimes.org/articles/show/...tent-approved,720758.shtml
http://www.marketwatch.com/news/story/...A3659%7D&dist=TQP_Mod_pressN
http://biz.yahoo.com/bw/090218/20090218005480.html?.v=1
Angehängte Grafik:
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NeoMedia Partners with Texas Nameplate to Launch New Mobile Digital Nameplate™ Products
ATLANTA, Georgia, January 29, 2009 – NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, has been selected by Texas Nameplate, a leading manufacturer of specialized metal nameplates for a wide range of industries, to help launch its new range of fully customizable, digitally-enabled products.
Texas Nameplate has chosen NeoMedia’s NeoReader® 2D barcode scanning solution to power its new Digital Nameplate products. Digital Nameplate is a brand-new product that allows users to electronically download information from a metal nameplate via a mobile device. It uses the chemical etch process to embed customizable data in a 2D matrix format, allowing users to read data quickly and easily, through any mobile device enabled with the downloadable NeoReader software.
“We are very excited to partner with NeoMedia Technologies and bring this ground-breaking capability to the market,” says Dale Crownover, President of Texas Nameplate. “NeoMedia Technologies and Texas Nameplate will co-develop standards and identify new markets for this technology. Our collaborative efforts will propel a traditional manufacturing product into the twenty first century, where information can be accessed and shared anywhere, at any time. New applications of this technology will have a significant impact on customer care, asset tracking, inventory control, compliance, and many more.”
Digital Nameplates can dramatically reduce reading errors, enhance traceability of products, and make long term data storage and retrieval possible. This new technology is currently patent-pending, and delivers an industry first into what is becoming an increasingly popular market.
“The partnership with Texas Nameplate is a fantastic opportunity for NeoMedia Technologies and represents another significant commercial application of our barcode scanning solutions,” said Iain McCready, Chief Executive Officer at NeoMedia Technologies. “It is yet another exciting and innovative integration of 2D barcoding and further demonstrates just how adaptable our technology can be. In this case, we will provide customers instant access to significant information in an intuitive and easy-to-use method - speeding up business processes and delivering significant efficiency gains to all parties involved.”
The NeoReader application can be easily downloaded onto any camera-enabled mobile device by pointing the browser to http://www.neoreader.com. Users can then scan barcodes and access mobile content in one easy click. This enables the mobile to link directly to a specific web page, access new services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and cumbersome menus.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1-D and 2-D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
About Texas Nameplate
Since 1946, Texas Nameplate’s dedication to performance excellence and innovation has been unmatched in the nameplate manufacturing industry. It is the first and only two-time small business recipient of the prestigious Malcolm Baldrige National Quality Award in 1998 and 2004. It ships over a million nameplates every year to the aerospace, aircraft, automotive, computer, electronics, government, marine, military, manufacturing, oil and natural gas, and transportation industries. More information is available at www.nameplate.com and www.digitalnameplate.com.
Press Contacts
Dave McCann / Paul Nolan
CCgroup
+44 (0) 118 920 7650
neomedia@the-cc-group.com
Terry Griffin
NeoMedia Technologies, Inc.
+1 678 638 0460 x111
tgriffin@neom.com
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.