NEOMEDIA / GAVITEC - Mobile Marketing
http://www.finanznachrichten.de/...ase-of-enterprise-mobility-004.htm
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NeoMedia and Samsung Italy Drive the Next Phase of Enterprise Mobility
Collaboration between market leaders brings mobile barcode scanning technology to businesses in Italy
NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, and Samsung Electronics Italy, Italian subsidiary of Samsung Electronics, a global leader in digital media and digital convergence technologies, announced today their plans to collaborate on delivering mobile enterprise services to customers throughout Italy. The partnership will see the NeoReader™ Enterprise application pre-loaded in Samsung's Omnia II devices bringing the power of mobile barcode technology to businesses and consumers alike. NeoMedia and Samsung Electronics Italy will also begin an assessment phase with the aim to have NeoReader pre-installed across all Samsung platforms giving enterprises the choice and flexibility they want and offering consumers a rich and more interactive mobile experience.
In the first instance, the solution has been adopted by a leading train operator, as part of its ticket checking process. A ticket code is printed on paper tickets which are then scanned and transferred by the NeoReader Application for processing by the ticket checking application.
"This is a great application for 2D barcode technology and is testament to its flexibility and application in numerous fields. As a company, Samsung continues to be at the forefront of mobile advancements and, in collaboration with NeoMedia, we look forward to bringing cutting edge solutions to our enterprise customers," said Antonio Bosio, Products and Solutions Directors Telecom Division at Samsung Electronics Italy. "We see great potential in the mobile barcode market and are keen to work with NeoMedia to deliver the benefits of mobile barcode technology to businesses and consumers in Italy."
The NeoReader application is an individual custom-built mobile barcode solution that leverages the ability to read 1D and 2D barcodes with the built-in camera. The mobile phone can then be used in a number of various enterprise applications for example to "track and trace" data, products, and services but also for field force management, quality control, insurance damage or loss reporting. NeoMedia's solution combines the best features of mobility, communications and task functionality whilst empowering mobile workforces.
"We are very excited to be working with Samsung Italy, a global leader in mobile communications. NeoMedia recognises mobility as a critical element of the enterprise, and we are committed to building innovative barcode applications for this market," said Laura Marriott, acting CMO and board member, NeoMedia. "Our collaboration with Samsung is an important step towards boosting the development and adoption of mobile barcode solutions in Italy."
19.09.2011 | 12:01
http://www.finanznachrichten.de/...up-for-patent-monetization-004.htm
Strategic Alliance with Top IP Law Firm Designed to Increase Value of NeoMedia''s Patent Portfolio
NeoMediaTechnologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions,today announced a new partnership with Global IP Law Group (giplg.com), an elite law firm focused on unlocking the financial potential of intellectual property (IP). The alliance has been planned to assist in the monetization and enforcement of NeoMedia''s IP and extricate further value from its large patent portfolio. NeoMedia''s IP portfolio currently consists of over sixty issued and pending patents.
"Global IP Law Group is a leader in IP monetization and partnering with them is an important step forward in driving value for our IP portfolio. This partnership allows us to realize the potential of our efforts and innovations, further strengthening our existing partnerships. Mobile has become a key media channel for brands and agencies globally, and our IP and technology has been a key component," said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc.
Global IP concentrates on all aspects of monetizing intellectual property (particularly patents) through sales, licensing, and litigation. Over the last five years, the partners of Global IP have obtained nearly US $5 billion in closed and pending IP transactions, licenses and settlements for clients—far more than any other IP-focused firm in the world.
"NeoMedia''s strong and valuable IP portfolio is a great addition for our organization. In recent years we have secured significant revenue for our clients, and we look forward to working closely with NeoMedia to help them reap the financial benefits of its IP portfolio," said Ragnar Olson, Global IP Law Group.
To learn more about NeoMedia''s product portfolio, visit www.neom.com.
About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
NeoMedia''s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia''s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.
NeoMedia''s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com or visit us at one of the following online destinations:
LinkedIn: http://www.linkedin.com/company/neomedia-technologies
Twitter: http://twitter.com/neomediainc
About Global IP Law Group, LLC
Global IP Law Group, LLC is a law firm based in Chicago, Illinois with affiliates in London, Auckland, and Seoul. Global IP assists clients in monetizing patents through sales, licensing, and litigation. The firm advised Nortel Networks through the monetization process of Nortel''s more than 6,000 patents, which culminated in pending sale to a consortium including Apple, Microsoft, RIM, Sony and Ericsson for $4.5 billion.
Contacts:
Patents Information:
Global IP Law Group, LLC
Cindy Ahn, +1-312-283-8040
cahn@giplg.com
or
Ragnar Olson, +1-312-283-8029
rolson@giplg.com
or
PR Inquiries:
NeoMediaTechnologies, Inc.
US:
Marla Cimini, +1-856-616-1194
or
Nora Snoddy, +1-973-941-0986
or
Europe:
Sarah O''Neill or Ryan Waters, +44 207 751 4444
press@neom.com
© 2011 Business Wire
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