NEOMEDIA / GAVITEC - Mobile Marketing

hoffe, dass diese Woche "Nägel mit Köpfen" gemacht werden und ggf. per NEWS auch vermeldet werden.

Als OTCBB-Aktie zwar risikobehaftet sehe ich pers. jedoch gutes Potential, dass sich mit der Patent-Zuerkennung langtristig der Kurs erholt und ggf. steigert!
Manchmal (mMn) lohnt es sich, trotz negativer Kursentwicklung in einer Aktie investiert zu bleiben!
Ich bin seit Okt.2007 in NEOM investiert und hoffentlich werden nun die "Früchte geerntet"

Manch Hardcore-Zocker wie SUPERFLACH oder nun FRIENDS können/wollen diese(s) LONG-INVEST/ENTWICKLUNG nicht nachvollziehen...

ax

wie ich das sehe gehen die das hier ganz gut an.
und sollte eine vernünftige einigung über die lizencen vereinbart werden dann werden wir hier sehen wo der frosch die locken hat.
siehe den artikel weiter vorne die chinesen haben den code sogar schon auf ihre grabsteine.
90 % der chinesen nutzen es schon.
sollte sich in europa nur die hälfte so durchsetzen dann haben wir hier richtig euros im spiel.
und neo führt ja auch mit den großen betreibern schon gespräche und daran wird alles hängen.
also ich sehe hier fettes potenzial was im subpenny allerdings nichts heißen soll.
aber wer weiß wann wir den subpenny verlassen vielleicht schneller als wir denken.
natürlich alles IMHO

NeoMedia Lays Groundwork for the Future



NeoMedia Technologies, Inc. (NEOM.OB: 0.0045 -25.00%) is a global leader in camera-initiated transactions for mobile devices with a huge patent portfolio to kick. The company recently received approval from the U.S. Patent and Trademark Office for 95 different claims that it is seeking to patent. NeoMedia is now looking to license its technology to foster innovation in creating new mobile barcode applications.
The potential for barcode-reading technology on smart phones is enormous. Consumers could be able to scan bar codes of their favorite products and look-up product information, reviews, and price comparisons, among other things. Meanwhile, the company has 30 active patents spanning 13 countries, with 29 additional patents pending – a valuable portfolio. More on Neom.com…
NeoMedia’s stock price has more than doubled since the middle of February when its barcode lookup patent was approved. The stock moved from below $0.0025 to more than $0.0075 before settling back down to around $0.0050 per share. Currently, there is a lot of work that remains before these barcode technologies can be implemented, but the groundwork is now laid for the future.

........but the groundwork is now laid for the future.

http://beta.sling.com/video/show/128194/47/...ims-to-save-'old-media'

http://streetstylz.blogspot.com/2009/03/...ims-to-save-old-media.html

den können die firmen wohl direkt mit der vorhandenen website benutzen.
oh wir gehen gute teiten entgegen.

NeoReader Enterprise: A turn-key solution
Based on the standard products NeoReader™ and NeoRouter™, NeoReader Enterprise is a
low cost, quick to market solution for customers who have an existing web application that
handles queries and transactions. By employing NeoReader Enterprise, mobile phones can
be utilized as an additional means to generate transactions to the web application.
NeoReader Enterprise uses the NeoReader barcode reading software to scan 2D barcodes
associated with your business and routes these transactions to your mobile web solution for
handling.
NeoReader Enterprise is primarily designed for applications like maintenance information &
reporting, asset tracking and parts or ticket validation.
For NeoReader Enterprise specifications please refer to the separate NeoReader product
sheet

Los huéspedes de NH Hoteles, más cerca de Microsoft        
Microsoft continúa dando a conocer el S.O. para móviles Windows Mobile de manera masiva. Sin embargo, es el target ejecutivo el que muestra mejor aceptación a este producto. Por este motivo, la multinacional ha vuelto a confiar en los espacios publicitarios de NH Hoteles para llegar a su público más afín. Neomedia y Universal McCann han seleccionado los mejores emplazamientos para conseguir la máxima notoriedad.

A lo largo del día, miles de ejecutivos acceden y disfrutan de las instalaciones de NH, y son ellos, los que conforman el target conforman el target de Windows Mobile. De hecho, los espacios seleccionados para impactar a estos miles de clientes han sido las puertas de acceso a los hoteles y los halls de entrada.


A través del vinilado de las puertas y de la colocación de un display de grandes proporciones, todas las personas que han accedido a los 50 NH Hoteles mejor ubicados de Madrid y Barcelona (y los que han paseado frente a ellos) han podido conocer de primera mano el sistema para móviles de Microsoft. Además, por medio de estos soportes se ha instado a los clientes a activar sus dispositivos bluetooth para descargar un video con las últimas actualizaciones de este sistema mobile.

Mit Google
Gäste von NH Hoteles, näher an Microsoft
 Microsoft weiterhin zu geben, die S.O. Mobile Windows Mobile auf einem massiv. Aber die Exekutive ist das Ziel zeigt, dass die Zulassung dieses Produkts. Aus diesem Grund hat der multinationalen Vertrauen in die Werbung für NH Hoteles, um Ihre Zielgruppe eher. Neomedia und Universal McCann haben die besten Seiten für maximale Sichtbarkeit.

Im Laufe des Tages Tausende von Führungskräften und genießen den Zugang zu den Einrichtungen des NH, und sie, aus der sich das Ziel ist das Ziel von Windows Mobile. In der Tat, die Räume für diese Auswirkungen auf Tausende von Kunden sind die Gateways zu den Hotels und Eingangshallen.


Mit Vinyl-Türen und die Vermittlung von einem großen Display, alle Personen, die haben sich darauf geeinigt, den 50 besten liegt NH Hotels in Madrid und Barcelona (und diejenigen, die ging vor ihnen) waren in der Lage, aus erster Handheld-System für mobile Microsoft. Darüber hinaus wird diese Medien fordert ihre Kunden zu aktivieren Bluetooth-Geräte ein Video mit den neuesten Updates für das mobile System.

hat microsoft selbst ein 2d barcode oder läuft das auch über neomedia, das wäre dann ein hammer.

Ansible, McCann Worldgroup use Microsoft Tag in print adBy Dan Butcher

February 3, 2009

The Microsoft print ad with a mobile call-to-action
McCann Worldgroup San Francisco partnered with mobile specialist Ansible to use the Microsoft Tag technology on a print ad for SQL Server 2008.

It is one of the first Microsoft ads to leverage the Tag technology. The ad began to run last week in various publications, including eWeek, Computer World, Network World, Windows IT Pro, Baseline Magazine, CIO Magazine and Information Week.

"Most IT pros utilize their mobile devices every minute of the day, so including a mobility component in the campaign for SQL Server 2008 was a natural fit," said Kayla Moskowitz, account supervisor for McCann Worldgroup San Francisco.




"By leveraging the Microsoft Tag, we could quickly send the user to a dedicated mobile site for more information about the product," she said. "The integration of the Microsoft Tag technology with the traditional print ads allows us to transform the static customer-credibility story into an interactive 'moment.'

"It also enables us to engage our audience, not only through imagery within the ad, but also by offering the opportunity to find out more about the product on our mobile landing environment."

A Microsoft Tag scannable 2D bar code
Microsoft is targeting IT pros with this ad.

Microsoft last month launched its first 2D mobile bar code called Microsoft Tag at the Consumer Electronics Show in Las Vegas.

Microsoft Tag is a mobile bar code technology that lets consumers quickly tap into marketing offers in print ads, billboards, print packages or store signage without typing in URLs or texting short codes.

The 2D bar code Tag links to SQL Server's mobile site
By "snapping" a tag with the camera on a Web-enabled phone, consumers are brought directly to mobile content such as videos, music, product information, ringtones, coupons, free text and other promotions.

Using this ad, consumers can try Microsoft Tag on their mobile device straight from your computer monitor, once they have the application downloaded to your phone.

Consumers can download the app from their mobile browser at http://gettag.mobi.

Once it is downloaded to their phone, they need to run the application and go through a brief set-up tutorial.

After that is complete, consumers can snap the code on the print ad with the camera on their mobile phone.

Consumers are then taken to a case study page on the SQL Server 2008 WAP site at http://SQLServerEnergy.com, where they can view a case study. They also have the option to get a link e-mailed to them to see the video case study on the campaign landing site.

"We are able to increase the reach of the Mediterranean Shipping Company case study to an audience that might not have been exposed to the deeper level of content by sending them to a landing environment that is convenient for them," Ms. Moskowitz said.

"In addition, by leveraging the Microsoft Tag technology, we encourage adoption of the Microsoft Tag reader application, because you must have the application on your mobile device to read the Tag on the print ad, and help reinforce Microsoft's position as a technology leader by delivering compelling and credible content to our target audience," she said.

The Mediterranean Shipping Co., or MSC, is the second-largest container ship-line in the world, with a database that tracks more than 210 billion transactions a year.

The company's 30,000 employees administer a fleet of 400 ships calling on 270 ports worldwide.

The company recently upgraded its database to Microsoft SQL Server 2008 to handle this massive load, simplify MSC's database administration and help ensure high availability.

MSC claims to have an annual growth rate of 30 percent.

SQL Server 2008 handles an average of 396,907 transactions per minute for MSC.

Mobile ad network Quattro Wireless has partnered with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign (see story).

Navteq, a global provider of digital maps for vehicle navigation and location-based services, has expanded its agreement with Microsoft (see story).

Accenture and Microsoft have launched an initiative to help retailers tackle the challenge of linking consumers to emerging technology platforms such as social networking and online communities (see story).

While it's in the early stages, mobile 2D bar code technology should be on marketers' radar screen, especially business-to-business advertisers.

"Currently, optical and mobile barcode technology is garnering a lot of buzz from the industry and advertisers as a potentially powerful tool," said Niles X. Lichtenstein, director of mobile strategy and integration for Ansible, San Francisco. "There are two big barriers that are now being overcome: user experience and a fragmented market.

"Ansible has been an advocate of Microsoft's mobile tag, which is used in the SQL Server print ad, because it addresses many of the user experience issues," he said. "Although a user must download the application, once downloaded the code is read quickly and easily on multiple platforms, especially Windows Mobile phones.

"Furthermore, a user can save or share the code, the code can be updated on the server-side and the analytics on the back-end are robust."

The next barrier -- a fragmented market and lack of ubiquity amongst platforms -- is a tougher obstacle to overcome and requires heavy coordination between carriers, handset manufacturers, technology providers, marketers and consumers.

"With a ubiquitous code technology, a wide range of consumer touch points, strong marketing power and consumer trust coupled with engaging content, Microsoft's mobile tag has the potential to change the dynamics of this 2D code market," Mr. Lichtenstein said.

"Whether it is sending a user to a case study while reading the ad on his/her commute - as in SQL Server - and even linking them to location specific purchase points, or at point of sale to allow a consumer to watch trailers of an Xbox game and receive mobile coupons that drive purchase, the opportunity is exciting and promising," he said.

"Ultimately, I suspect adoption will come organically as consumers realize they have the power to use the tag on a daily basis, from placing it on their business cards for a vcard download or high school kids sticking it on their backpack as a quick link to their Facebook page."

Staff Reporter Dan Butcher covers banking and payments, carrier networks, commerce, database/CRM, manufacturers, music and software and technology. Reach him at dan@mobilemarketer.com.

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NeoMedia at Mobile World Congress
Posted by Bena Roberts on Feb 14, 2009 9:20
Tags: Neomedia



I am delighted to annouce that mobile barcode company NeoMedia is sponsoring GoMo News for the third time in a row at an industry event! During Mobile World Congress will will provider the following NeoMedia exclusives and features:
Monday: Interview with Iain McCready
Tuesday: Interview with Laura Marriott
Wednesday: Slides from NeoMedia on mobile barcoes
Thursday: Live coverage of the mobile marketing and advertising session that Iain McCready is part of.
Hall 5 from 12′ o clock:

Moderator: Patrick Parodi, CMO, Amobee
Panel: The new enablers
- Iain McCready, CEO, Neomedia
- Thor Johnson, SVP Media Markets, Gypsii
- Colm Healy, VP and GM of Xiam Technologies, Qualcomm
- Ross Fielding, Executive Director, Telstra
- Chris Wade, Exec Chairman, Mobile Acuity

As usual coverage is independent and NeoMedia does not view or see any of the information or manipulate it in any way after the interview is conducted… as “yes” Bena does ask tough questions!

Related News:

NeoMedia Shareholder Conference Call Information Released
Breakfast with Iain McCready NeoMedia
NeoMedia – what is going on?
NeoMedia wins the patent battle for the indirect code
First interview with new CEO NeoMedia coming here!

SnapTell Another Camera Phone Marketing Platform
Wed, 11/14/2007 - 00:00 by Greg Sterling

NeoMedia, Mobot, GeoVector and now SnapTell (among others coming) are seeking to turn the camera -- a ubiquitous feature of mobile phones -- into a mobile marketing tool. With SnapTell, you take a picture of the object/poster/ad and send via SMS/MMS to a short code and then receive an offer, etc.

This camera phone marketing is an interesting wild card in the realm of mobile user experiences and advertising. Soon you'll be able to do mobile comparison shopping with the camera phone: take a picture of the product and get information, competitive pricing, reviews, etc.

This sort of approach is compelling because it's very simple for the end user and it ties the "real world" and the "mobile Internet" together in a very immediate way.

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und das bei einem wert der mal vielversprechend ist und nicht so ne olle luftbude.

ich glaub da erwarten viele diese woche noch was interressantes.

immer ruhig Blut...

dieses mal haben sie den prozess gewonnen.
deshalb sollte es ja auch was werden mit unserer neo.

sehe ich genau so......
mal schauen wo wir in einem jahr stehen.............

und der monat neigt sich dem ende und es wird immer besser.
dann sollten doch im april die ersten zahlen kommen oder ?

 

Als ich das erstemal auf diesen Wert aufmerksam geworden bin, habe ich gedacht ist das ein DEJAVU, die selben sprüche und durchhalte Parolen habe Ich über Monate bei Seaway gelesen, (Was ein gleiler Wert, da kommen super neuigkeiten, usw. bla bla) und was kommt am ende, wieder eine neue Depot Leiche. Ich habe mir bei Seaway kräftig die Finger verbrannt, werde für mich nie wieder in so einem Fantasiewert einsteigen.  

ja wohl überhaupt kein vergleich zu ziehen.

 

Seaway ist genauso den Bach runtergegangen wie Neomedia, und das das teil wieder auf seinen alten Wert zurück kommt ist nur Traumtänzerei.Im Februar ist das Teil von 1 Cent auf 6 Cent gesprungen, toll wenn man dabei war, und jetzt passiert nichts mehr. Die steht wo sie steht. Alles leider schonmal dagewesen.