Apple - Chancen und Risiken
auf 1-Jahres-Sicht schaut es im Chart wieder netter aus. Der RSI generiert das erste Kaufsignal und im MACD scheint die Tickerlinie zu durchkreuzen. Für die vorsichtigen unter uns würde ich noch auf eine Trendbestätigung über 137USD warten.
Die Märkte sind noch sehr nervös und Apple hat es hierbei ziemlich hart erwischt, hoffen wir das wir im Februar besseres Börsenklima erwarten können.
cultom
Persönlich kann ich feststellen, dass von den Leuten, die ich kenne, niemand ein iPhone besitzt. Wer sich in meinem Bekanntekreis (Freunde und Kollegen) mit Technik auskennt, findet iPhone und MacBook Air schlecht bzw. überteuert und würde es sich nie kaufen... auch nicht für wniger Geld. Da geben die Leute lieber mehr Geld für Geräte mit gescheiten Anschlüssen bzw. schnellem Internet aus.
Insofern würde mich eine Gewinnwarnung seitens AAPL im kommenden halben Jahr nicht verwundern.
Ich persönlich warte aber dn offiziellen Verkaufsstart bei einem unserer Betreiber ab und kauf es mir dann erst.
ABer ich glaube, hier haben wir es eher mit einer Fundamentaldiskussion Apple vs. Microsoft zu tun.
Und dazu habe ich jetzt keine Zeit.
Gruß
Casaubon (bin immer noch flat)
Es wird jetzt wieder gleich die Diskussion einsetzen, ob es richtig ist, wenn Apple schon wieder, diesmal die shuffle prices senkt. Ich gehe davon aus, dass die Marketing-Profis von Apple sehr genau wissen, was sie tun. Was das Know-how und Handling von Marketing-Instrumenten anbelangt, ist Jobs mit seinen Spezialisten mMn einsame Spitze. Omega.
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Original-URL des Artikels: http://www.golem.de/0802/57809.html Veröffentlicht: 19.02.2008 16:27
Apple bringt iPod shuffle mit 2 GByte und senkt Preise
1-GByte-shuffle jetzt für 45,- Euro
Apple hat seinen iPod shuffle mit 1 GByte Speicherkapazität im Preis von 80,- auf 45,- Euro gesenkt. Darüber hinaus hat Apple eine Variante mit 2 GByte vorgestellt, die 65,- Euro kosten wird.
Apple stellte den shuffle der zweiten Generation im September 2006 der Öffentlichkeit vor. Das Gerät sitzt in einem Alu-Gehäuse und wird mit einem wäscheklammerähnlichen Clip an der Kleidung befestigt. Neben einer silberfarbenen Ausführung gibt es den kleinen Player auch in weiteren Modefarben.
Zu den Besonderheiten des shuffles gehört die Abwesenheit eines Displays. Die Lieder werden entweder in einer festen Reihenfolge oder nach dem Zufallsprinzip abgespielt. Der Hörer kann lediglich vor- und zurückspulen oder mit dem Bedienelement die Lautstärke regulieren.
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Der iPod shuffle spielt mit seinem Lithium-Polymerakku, der fest verbaut ist, bis zu 12 Stunden Musik ab. Das Gehäuse misst 41,2 x 27,3 x 10,5 Millimeter und wiegt 15,6 Gramm.
Das neue 2-GByte-Modell soll noch im Februar 2008 auf den Markt kommen und 65,- Euro kosten. (ji)
Das MacBook Air habe ich mir vor ein paar Tagen bei Gravis angesehen. Ich war begeistert wie schmal es wirklich war und ich bin mir ziemlich sicher das dieses mein MacBook irgendwann ablösen wird. Als Erstrechner sicher nicht zu verwenden, aber dafür wurde dieses Book nicht konzipiert.
Gestern durfte ich in meiner Firma ein Windowssystem neu aufsetzen. Trotz diverser Partitionen, um Maileinstellungen, Firmeninterna etc. zu sichern dauerte dieser Vorgang wieder Stunden. Ausgelöst durch eine Virensoftware.
Ich kann keinen Mittelständler verstehen der hier nicht auf Apple-Systeme umrüstet. Der Marktanteil in den USA zeigt wohin der Trend geht. Sollte MSFT nicht umdenken und seine Codes für alle freigeben, so sind hier noch gehörige Markteinteilbußen zu erfahren, dies zugunsten von Apple.
Abschliessend kann ich nur sagen das sich mein Freundeskreis von dem eines "AlterSchwede" stark unterscheidet. Ebenfalls alle Technikbegeistert, doch mit der Finanzkraft um 20% Mehrwert für ein funktionierendes System auszugeben. Und, was meiner Meinung nach noch weitaus wichtiger ist, der Erkenntniss das eine etwas höhere Mehrinvestition sich langfristig doppelt und dreifach auszahlt.
Ganz ehrlich, das Sony Vario gibt es doch auch nicht für lau! ;o)
Allen einen schönen Tag!
cultom
Apple ist immer aktuell und bringt in regelmäßigen Abständen neue Produkte auf den Markt, die weg gehen wie warme Semmeln... Auch wenn derzeit viele Werte des DOW´s Zockerwerte sind, bin ich mir sicher, das Apple fix zu nem 150 Dollar-Rebound ansetzen kann/wird..
MFG
PS: schade das es bei vielen großen Werten so ruhig im Tread zugeht...
RIMM now expects net subscriber account additions for Q4 to be approximately 15-20% higher than the 1.82 million net subscriber account additions forecasted by RIMM on December 20, 2007. The total BlackBerry subscriber account base is expected to be approximately 14 million at the end of the quarter.
Jim Balsillie, Co-CEO at RIMM said:
BlackBerry smartphones proved to be a big hit throughout the holiday selling season and we’re pleased to see RIMM’s business momentum continuing in the new year.
The seasonal slowdown in net subscriber account additions that we expected in the new year did not occur and our focused execution with partners has continued to produce strong results within both enterprise and consumer segments.
While Apple's recent cutback in orders was seen as a "seasonal" cutback by Apple supporters, and not a sign of slowing sales, what can we now make of RIMM's results? Well, we now know people are still clamoring to buying smarts phone, just not iPhones. A 20% increase over estimates is massive.
The reason? I can get a Blackberry Pearl for $99 from almost all wireless carriers. Before the iPhone was even released I said "lower the price to $299 and you may have something, a $599 phone will not gain mass acceptance no matter what it does."
Now rumors are out indicating that just might be happening. It would be the second price drop on the phone in less than a year (8 months).
Jobs missed the market on this one. The iPod was unlike any other device at the time it was introduced and thus the reason for its price inelasticity. Apple was able to charge "less for less" (lower prices were only on lower memory products) rather than giving customers more for a lower price in order to keep pace with competition. Now that cell phones are beginning to become customers' music players, we are noticing price drops in iPods.
Trend Spotter TM Sell
Short Term Indicators
7 Day Average Directional Indicator Sell
10 - 8 Day Moving Average Hilo Channel Sell
20 Day Moving Average vs Price Sell
20 - 50 Day MACD Oscillator Sell
20 Day Bollinger Bands Hold
Short Term Indicators Average: 80% - Sell
20-Day Average Volume - 43705531
Medium Term Indicators
40 Day Commodity Channel Index Hold
50 Day Moving Average vs Price Sell
20 - 100 Day MACD Oscillator Sell
50 Day Parabolic Time/Price Sell
Medium Term Indicators Average: 75% - Sell
50-Day Average Volume - 46346305
Long Term Indicators
60 Day Commodity Channel Index Sell
100 Day Moving Average vs Price Sell
50 - 100 Day MACD Oscillator Sell
Long Term Indicators Average: 100% - Sell
100-Day Average Volume - 42743215
Overall Average: 88% - Sell
Gene Munster On iPod Sales: Yikes!
Whoop! Whoop! Whoop! Everyone panic! IPod sales are crashing!!!
But seriously. Gene Munster of Piper Jaffray just published a note analyzing iPod sales data from market researcher NPD and finds the following: iPod unit sales appear to be on track to come in at 9.5 to 10.3 million for the March quarter. If correct that would work out to be a 6% decline year on year. It would also be below his prior forecast of 11.3 million, and the street consensus range 10.8 million units.
But that lower estimate is based only on an extrapolation of one month’s worth of NPD sales data, he says, and once the numbers are in for the second month, it will probably change the outlook. Nor does it take into the account the impact the price cut on the iPod shuffle, which I mentioned last week.
For now, in the immortal words of Douglas Adams, Don’t Panic.
Oh, and by the way? Munster still has that $250 price target on Apple.
wofür einen Palm wenn es.....
Palm Emulator On iPhone
I love emulators. I spent a little time this weekend playing Genghis Khan on Nestopia. (I’m recovering from the flu.) Now it seems that the next great emulation frontier is on the iPhone. TUAW notes the existence of an experimental Palm OS emulator running on the iPhone. It was created by StyleTap, an outfit that does Palm emulators for Windows Mobile. More here at StyleTap’s Web site. As a onetime devote of the Handspring Visor, and later the Treo 90 I’d get a kick out of running old Palm apps on the iPhone. But Styletap says its making no commitments to put out this software as a product. Maybe if they hear from enough people they might think seriously about doing it. But I have to ask: What would be the point? Isn’t pretty much any data you might have stored on a Palm device portable enough to move to an iPhone? Can you suggest any Palm apps that you’d love to run on your iPhone via emulation? If so, share them in the comments.
see also: http://www.viddler.com/explore/styletap/videos/1/
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resist. 148.32 12
resist. 124.41 8
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Apple's $18 billion stash
Where's all that cash that Apple made from the iPhone and all those iPods, Macs, and iTunes downloads last year going?
Why, right into Apple's mattress.
According to the Financial Times, Apple currently has $18 billion sitting on their balance sheet, doing nothing much at all. And they're OK with that -- Apple CFO Peter Oppenheimer recently said in the Q1 conference call that they like having that "flexibility.
" And after all, you never know when you might need to drop $18 billion on something important.
All that money doing nothing isn't so great for Apple's investors though, some of whom apparently want a piece of the pie.
They might like to see dividends, stock buybacks, or even actual spending come out of that on Apple's part (later in the piece, I'm surprised to see that Apple only spends 3% of their sales on R&D, while Microsoft spends 14%).
But no -- Apple is flush with cash from all their big sales numbers, and they want to apparently stay that way.
Recommendations
I took a trip to the future last month, and boy, was my flux capacitor tired.
I checked into how a few companies were doing in 2010, but I promised a few more field trips, and I'm going to start with Apple (Nasdaq: AAPL). It's called Apple Entertainment in 2010, but folks still just call it Apple for short. What's the company up to in two years? How did some of its 2008 initiatives play out?
Well, I'm the writer bold enough to give you a full account of my completely fabricated trip into 2010.
Still the Mac Daddy
As you probably expect, Apple continues to nibble away at the market share in the desktop and laptop computing space. Apple's domestic market share has doubled to 12% by 2010, well ahead of when market-watchers like Gartner figured this would happen.
There are several reasons for Apple's heady ascent. Here in 2010, it's all about connectivity. Web-stored applications and digital entertainment dominate the computing experience. Some feared that this movement would actually hurt Apple, since leveling the experience would drive Microsoft (Nasdaq: MSFT) fans to more affordable open-source solutions instead of going upmarket to Apple, but the migration went both ways. Usage for both Linux and Apple operating systems has surged dramatically.
Apple is still the trendsetter when it comes to style, design, and pushing the technological envelope. There are actually MacBooks rolling out in 2010 that weigh less than those Air models that were all the rage in 2008. But these come with an optical drive to watch Blu-ray flicks or experience enhanced music CDs.
E.T. iPhone home
You're still back in February 2008, right? That's when investors sold off their Apple shares, fearing that too many iPhones were collecting dust at AT&T (NYSE: T), or that users were unlocking their phones to go with carriers other than AT&T, denying Apple its meaty monthly royalties -- in the hundreds of dollars per user -- from the phone company.
You're worrying for nothing, my friend. Those initial numbers were overblown. Apple still easily hit its 10 million cumulative-unit sales mark by the end of 2008, with the vast majority of those iPhones going to happy AT&T converts.
Apple just got smarter about it. It eventually bumped the price up to $599, with an instant $200 rebate on sales tied to AT&T two-year contracts. And while Apple had the power to disable the renegade phones all along, it never chanced souring its reputation. It simply worked with AT&T to drum up nifty features that could only work on that particular platform.
One nation under iPod
Of course, we're still tethered to our iPods, even if growth in computers and iPhones has propelled Apple's earnings growth over the past two years.
Don't let that pop your earbuds, Apple fans. Apple is still the leading player -- by far -- in digital music players. But the market's not as big as it used to be. Cell phones -- including Apple's own iPhone -- and smaller portable computers helped eliminate the need for toting around two costly trinkets, what with digital music storage built into nearly every device in 2010.
Nearly every car has a built-in hard drive, too, making it easier for commuters to load up their cars with tunes without having to carry their iPods around. The iTunes Music Store is still relevant, though, since more and more emerging artists have inked exclusive digital distribution deals through Apple.
Apple even offers a breakthrough music-subscription program that makes the 2008 versions of Napster (Nasdaq: NAPS) and Rhapsody seem primitive. The company teamed up with Google (Nasdaq: GOOG) to offer an ad-supported model, but also offers a la carte artist-specific plans that encourage popular artists to record even more iTunes-exclusive content.
Rather than competing against companies like Amazon.com (Nasdaq: AMZN) on price in this DRM-unshackled future, Apple has made the most of its girth by offering DRM-free tracks that one can only legally get through Apple.
Back to the future
Not everything that Steve Jobs touches turns to gold. It's just not possible. As great as Apple has been -- and continues to be in 2010 -- there are still snickers when cynics bring up Apple flops like Taligent, Newton, and Apple TV.
D'oh! You probably still don't know that even the second incarnation of Apple TV proved fruitless. It wasn't a complete loss. Apple was able to dust itself off and team up with TiVo (Nasdaq: TIVO) to put out a slick Apple-licensed DVR before the 2009 holiday season. That one is off to a bit of a better start, though the niche may never be Apple's strong suit.
Either way, I'm just here to remind investors that Apple will become a more important company in the future than it is from your limited 2008 vantage point.
Quelle; fool.com
Apple hat die Macher der DRM-Befreiungs-Software Hymn durch eine Unterlassungserklärung aufgefordert, das Programm nicht mehr zum Download anzubieten. Die Software erlaubte es, die mit Apples "FairPlay"-DRM geschützten iTunes-Songs auf einem Rechner, der zum Erwerb der Songs verwendet wurde, von ihren DRM-Fesseln zu befreien. Nur der rechtmäßige Käufer konnte Hymn nutzen, um das DRM zu entfernen.
In einer Stellungnahme im Hymn-Forum heißt es "Wir sind davon überzeugt, dass Kunden ehrlich gekaufte Musik von den DRM-Fesseln befreien können sollten." Das Hymn-Projekt wurde vor etwa vier Jahren ins Leben gerufen.
Inzwischen haben die Macher alle Download-Links auf die Software entfernt. (sha/c't)
http://www.pressetext.de/pte.mc?pte=080227014
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http://de.reuters.com/article/companiesNews/idDEBUC82189620080228
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- wird dem Kurs Heute auf die Beine helfen ....
cultom
http://www.zdnet.de/news/hardware/0%2C39023109%2C39187689%2C00.htm
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