Local.com aussichtsreich

 

in #5448  

 

und eventuelle Nachschlage bei Erfolg  

Local Corporation to Announce Second Quarter 2013 Financial Results - My estimate: 23 million revenues and 1.4 million EBITDA
.

Local Corporation to Announce Second Quarter 2013 Financial Results
Press Release: Local Corporation – 31 minutes ago.. .

IRVINE, Calif.--(BUSINESS WIRE)--

Local Corporation (LOCM), a leading online local media company, today announced that it will release financial results for its second quarter 2013 after the close of market on Thursday, Aug. 8, 2013.

Following the release, the company will conduct a conference call at 2 p.m. Pacific Time (5 p.m. Eastern), on which Heath Clarke, chairman and chief executive officer, and Ken Cragun, chief financial officer, will discuss the company's financial results and outlook.
 

realtiv hohen Cost of Revenues ist ein Kurs-Umsatz-Verhältnis von 0,4 ein Joke und eine Bewertung mit dem siebenfachen Ebitda ebenfalls.  

 

 

 

Another big joke: ANGI has only the 2.4-fold revenues of Local Corp, but with idotic overvalued 1,530 million the 40-fold market-cap of extreme undervalued Local Corp with a market-cap of only 38 million
.

Local Corporation Reports First Quarter 2013 Financial Results
• Revenue – First quarter 2013 revenue of $21.8 million
• Adjusted EBITDA – The company reported positive Adjusted EBITDA for the first quarter 2013 of $605,000

ANGI
• Total revenue was $52 million.
• Adjusted EBITDA loss, a non-GAAP financial measure, was $5.8 million for the first quarter, compared to the $11.8 million loss in the prior year period.
 

Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads

Pretty much every hyperlocal publisher out there is on the lookout for new ways to generate revenue. In addition to employing in-house sales teams and using ad networks to fill unsold inventory, publications can increase revenue by integrating business directories into their existing sites. Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as importantly, they provide instant value to readers interested in learning more about the merchants in their hometowns.
 

Goldman Capital loves LOCM. Now owns 2.44 millions shares or almost 11%
Provide the following information regarding the aggregate
number and percentage of the
class of securities of the issuer identified in Item 1.
Amount beneficially owned: 2440527
Percent of class: 10.6
Number of shares as to which such person has:
Sole power to vote or to direct the vote:
2440527
Shared power to vote or to direct the vote:
 

Upcoming Events - For example LA

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Content marketing and curation

Content marketing will continue to grow in prominence in 2013, according to Pawan Deshpande, CEO and founder of Curata. The continued rise of content marketing will be tied to the consequent decline of traditional marketing tactics, such as print, radio and TV advertising,  he says.

“According to Curata’s second annual B2B Marketing Survey, 87 percent of participating marketing professionals are utilizing content marketing to help drive their overall marketing objectives, including lead generation,” Deshpande says. “This is up from 82 percent last year, and 2013 will surely see additional marketers leverage this strategy.”

He adds that content curation, “the finding, organizing and sharing of online content,” is a form of content marketing that helps B2B marketers gather and share relevant content with their audiences. According to Curata, content curation is used by 57 percent of respondents to its survey. Deshpande expects to see the use of content creation to grow in 2013, since it offers a quick way for marketers to achieve their goals.

“In fact, of those curating, 34 percent have been doing so for less than six months, showing a strong uptake amongst early adopters,” he says.
 

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In terms of valuation, LinkedIn has a much higher price-to-sales valuation at 19.7, while Facebook is valued at only nearly at 11.7 times its price-to-sales. Another much smaller social networking site, Yelp (NYSE: YELP), is also valued at a higher valuation that Facebook at 16.45. Yelp is trading at $41.50 per share, with total market cap of around $2.6 billion. The market values Yelp at 16.4 times its price-to-sales. Yelp concentrates its business on a different niche, connecting people with local businesses. When you go somewhere, you want to know about different types of restaurants, plumbers or salons to choose from, which is why people use Yelp. Yelp provides reviews that help users share different opinions and experiences about local businesses. The company reported that there were around 102 million unique investors visiting the websites, with around 39 cumulative reviews.

Facebook, LinkedIn and Yelp do not directly compete with each other. LinkedIn and Yelp have been quite successful with its social networking niche markets. I personally think that all of those three businesses will grow rapidly in the future. Importantly, with the rising trend of mobile usage, all three sites need to increase the number and the stickiness level of mobile users. Less
 

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Wilm-tv from Wilmington

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auf einer Goldmine sitzt, aber eben graben muss:

“In particular,” Hayes says, the expansion of location based mobile marketing “might very well steal the show.”

“All facets of mobile marketing are moving toward local – if not hyper-local,” he says. “It’s going to be huge.”

On Friday, Fun Mobility published its list of five predictions for mobile marketing in 2013 and, not surprisingly, the growth of location based marketing also turned up on their prominent list of prognostications.

“Geotargeting isn’t new to marketers, but few have mastered the art of geotargeting to mobile devices,” the report adds, before serving up a helpful little plug for themselves.

Source: Read the complete text in Moblle Marketing Watch
 

http://www.mobilemarketingwatch.com/...f-mobile-marketing-hold-27763/  

Marketing, aber einer der ersten des Local Search-Marektings im Internet. Das hat Vor- und Nachteile. Vorteile sind die Erfahrung und die Patente, die man hat, ein Nachteil ist, dass die Märkte manchmal noch nicht reif sind und man Geld mit Projekten verbrät, die nicht verkehrt sind, aber ein oder zwei oder noch mehr Jahre zu früh kommen.

So war das auch bei der von naturabstrakt vorgeschlagenen Übertragung auf den englischen Markt - der erste vor einigen Jahren war ein Flop und verbrannte Geld. Inzwischen wurde nach ca. 5 oder 6 Jahren ein zweiter Versuch gestartet, der offensichtlich läuft:

Local Corporation Launches U.K. Version of Flagship Local Search Site

Expands Search Advertising Agreement with Yahoo! to U.K.

IRVINE, Calif.--(BUSINESS WIRE)--Jan. 16, 2013-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced the launch of its new local search site in the U.K. (http://uk.local.com). The company also announced an expanded search advertising agreement with Yahoo!, Inc. that covers the U.S. and also now the U.K.

Under the terms of the agreement, Yahoo! search results will appear across the new U.K. site.

The new U.K. site allows consumers to find local businesses, products and services in the United Kingdom, and features the ability to filter their search via keywords, popular categories and more.

“We’re pleased to expand our relationship with Yahoo! to the U.K. We have grown our relationship with Yahoo! over the past seven years, and this most recent announcement demonstrates our shared commitment to providing relevant local search results to over a million consumers each day across the Local network,” said Heath Clarke, Local Corporation, chairman and chief executive officer.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

 

nicht aus dem Text heraus starten, daher hier noch einmal die Adresse zum direkten Durchklicken:

http://uk.local.com/london-uk-london+tx.z.html

 

Local Corp sitzt auf einem Patentschatz, hat ihn aber selbst nur dahingehend genütz, um bei seinen eigenen Aktivitäten abgesichert zu sein. Bei den zuerst erteilten Patenten ergab sich das Problem, dass man da gegen Unternehmen hätte klagen mussen, mit denen man zusammenarbeitet und wie im Fall von Google und Yahoo auch abhängig ist. Inzwischen existieren aber einige neuere Patente, wo diese Konfliktsituation nicht mehr besteht.

Patents and Patent Applications of Local Corp
Owner* Short Title Country Status
Application/
Issuance
Number
Filing
Date Inventors

Searches Assisted by Multi-Level
Menus
Issued
7,062,453
08/31/2000
Heath B. Clarke

Search Selections with Supplier
Information
Issued
7,890,378
12/14/2005
Heath B. Clarke

Rewarding User For Search
Selections
Pending
12/985,277
01/05/2011
Heath B. Clarke

Dynamic adjustment of Telephone
Listings
Issued
7,596,218
05/30/2003
William A. Montemer

Dynamic adjustment of Telephone
Listings
Issued
8,306,208
08/07/2009
William A. Montemer

Dynamic adjustment of Telephone
Listings
Pending
13/669,870
11/06/2012
William A. Montemer

Directory assistance using keywords
Issued
7,200,413
07/30/2003
William A. Montemer,
Heath B. Clarke

Bidding for directory assistance
Issued
7,715,857
03/23/2006
William A. Montemer,
Heath B. Clarke

Bidding for Directory Assistance
Issued
8,359,049
03/25/2010
William A. Montemer,
Heath B. Clarke

Using Rules to Influence Search
Results
Pending
11/302,506
12/12/2005
William Bertovich,
Stephen Ely,
Heath B. Clarke

Determining A Search Center
Pending
11/302,412
12/12/2005
William Bertovich,
Stephen Ely

Advertising based on Semantical
Keywords
Pending
11/452,607
06/13/2006
Ian Harcourt Niles,
Heath B. Clarke

Bulk Web Domain Generation
Issued
8,312,125
03/12/2010
Adam Rioux

Bulk Web Domain Generation
Pending
3/675,340
11/13/2012
Adam Rioux

Geocoding related Webpages
Issued
7,231,405
01/10/2005
Sam Xia

Indexing Found Geocodes with
Webpages
Issued
7,822,705
06/11/2007
Sam Xia

Indexing Found Geocodes with
Webpages
Issued
8,176,082
09/22/2010
Sam Xia

Search Engine Indexing Techniques
Pending
13/438,339
04/03/2012
Sam Xia

Provision Of Localized Shopping
Based On Geocodes
Issued
8,032,427
04/03/2007
Roger Spreen

System for Providing Localized
Shopping Information
Pending
13/238,489
09/21/2011
Roger Spreen

Methods and Systems for Enhanced
Directory Assistance Using Wireless
Messaging Protocols
Pending
13/746,932
01/22/2013
W. A. Montemer